Three ways to the customer. One article behind them.

The master data is the starting point

The article master is the basis for every sales route. Every article is maintained once and then carries its commercial and logistical details everywhere: prices, purchasing terms, stock, article groups, images and documents.

Prices come from rules rather than from mental arithmetic. The starting point is the article price, on which terms per customer and customer group, tiers and discounts take effect.

Stock management distinguishes between quantity articles and individually kept devices. What you sell a hundred times over is kept as a quantity, what carries a serial number is kept individually.

That way the question of which channel something is sold through is no longer a question of where the data lives.

What has to look different in the shop

An internal article name is not yet a good product description. For the shop you can therefore hold your own texts, images, descriptions and categories, along with the details that matter for being found.

Not every article has to appear online. You decide per article what is offered in the shop and which details are visible there.

The customer navigates categories, picks and puts things in the basket. Depending on the business model that becomes an order, or first an enquiry, because prices and terms still have to be negotiated.

And then the job does not disappear into a shop back end that somebody later reconciles with inventory management by hand. The details come back into Jobtura and are processed there as an enquiry or an order.

Store, sales and everything that follows

In parallel the same company can sell over the counter. For selling on site the point-of-sale function can be switched on, and accounts, postings, payments and the cash book run along on the same side. Anyone who needs a full till uses QASSE from the Jobtura world.

Classic sales carries on beside it. A member of staff still writes an individual quotation, agrees special prices, turns it into an order and writes the delivery note and the invoice.

And the shop does not necessarily sell only products. A furniture hire business receives a rental enquiry through it. A technical dealer sells a device that later comes with an installation. A manufacturer lets the customer configure a product from variants and assemblies.

Then the story does not end at the basket. It starts there, and the job continues like any other: availability, picking, delivery note, invoice.